While you may understand the importance of publishing fresh content to your website regularly. Do you actually make an effort to promote these posts? While this may seem like such a simple step, it is one that many blog owners overlook.
One simple way to promote your content and get a load of free traffic is from writing high quality content. Not a great writer? Not to worry there are still ways you can produce quality content without having to write it from scratch yourself.
There are several ways you can create content for your blog regularly. The first way is to use a method that is known as “Content Curation’. Basically this is where you find quality articles on a certain topic and then quote from them within your own blog post or article. So all you have to write is a short introductory paragraph and a conclusion. In your main article you would intersperse with your own thoughts and comments. Before you know it you have a complete article on a popular topic created.
The best way to find this type of content is by subscribing to popular blogs that are related to your niche or business field. You can do this by bookmarking links into a folder, which you would then check every day or so. Or you can subscribe to the blogs using an RSS readers such as Feedly.
Then you simply check your reader each time you need to find new content. The nice part about using an RSS reader is that it is giving you access to blogs that are active and have new content recently published.
You can also setup an RSS Driven Campaign with MailChimp to let your mailing list know when a new post is published.
More than Just Words
Content includes more than just written words and text. Don’t forget that every image, photo or video you create is also considered content. Always link back to your website with all of these forms of content. When posting photos and images add your website URL to it, as well as writing out a short description. With your videos always link to your website first, then let your viewers know what your video is about.
By linking, adding descriptions and tags your content will get picked up by the search engines. When this happens they will get indexed and ranked for any keywords that you have included. This serves to help push your website higher in the search engine rankings.
Keep in mind that when you rank higher, your page will be shown to more people. This creates fresh traffic to your site regularly. What this also means is that each piece of content is viewed separately by the search engines. So just going back into an older post and adding a photo or video and updating it can help. You don’t necessarily have to create a long written post each time.
Posting your content on a regular basis is another way to ensure your flow of traffic doesn’t slow down. Stick to a posting schedule that is easy for you to achieve. Have fun creating content and know that each piece will help bring new visitors to your site.
Using Private Label Rights (PLR)
The next type of content you can use is PLR material. This is content which is written for the specific purpose of being resold for others to use on their websites and blog. Always look for quality PLR providers, most will have a free sample that you can download first. After you have purchased your related PLR you will still need to rewrite it to a certain extent. View your package as a great starting point or as research material. Then go through it and rewrite it gently so that it sounds as though you wrote it.
To change up the PLR and make it look different, remember other people will have purchased the same PLR too, just add a video or images to your work before publishing it. Also you can easily rewrite some of the paragraphs in PLR to give the article your uniqueness. Using PLR is a great way to generate new content regularly.
In turn this keeps your blog full of new content which has two purposes:
1) to be seen in the search engines and attain a higher ranking and
2) to get a flood of new visitors on a regular basis.
So now you have no excuses for promoting your new content, and getting the word out, even if you don’t like to write!